Katharine Quinn, Founder

Katharine Quinn, recently named a Broadway woman to watch by the Broadway Women's Fund and a Women in Content Marketing Award Finalist 2025, is a digital strategist and the founder of And That's Showbiz, a multi-faceted Broadway marketing and media company taking a digital-first and fan-forward approach to amplifying theater beyond traditional spaces. From viral TikToks to photography, video production, influencer activations, partnerships, and fan events, ATS advances Broadway brands where audiences most frequently engage: online. The recently launched ATS YouTube channel featuring Broadway stars and innovators reached 3.4 Million impressions in its first season. ATS' strategy uses social media as both a growth engine and brand amplifier, extending the theatrical experience beyond the theater walls and bringing Broadway's talent directly to global audiences.

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Read about our work on The Great Gatsby in The New York Times and some of Katharine's thoughts on the future of Broadway in Bloomberg.